mobile casino

Ryan Cullins – The Future of Casino “Gamification”

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Ryan Cullins – CEO of Zero8 Studios, Inc.
Topics: “Gamification” of Casinos and the “Next generation of Player Reward Systems.”
RavingNEXT Conference, Choctaw Casino in Durant, OK.

Zero8 was asked to speak on their extensive gaming background and explain how social/casual games can enhance existing marketing tactics by driving property traffic, create better player engagement, and increase player acquisition and retention.

zero8 studios

The Rise of Mobile Casino and the Role of Casino Games Studios

By | casino game design, Game Design, mobil casino, mobile casino, Reno Game Developer | No Comments

There is no denying that going to the casino has been one of the most popular past times of people everywhere in the world. Researchers at Washington University at St. Louis assessed risks and rates of gambling in 2005.  According to their gambling rates study, approximately 1.6 billion people gamble during any given year with over 4.2 billion having gambled at one time or another.

Locals and tourists look forward to charming lady luck during their trips to cities with casinos and resorts. And even if a number of these people are not serious gamblers, they find going to the casino and playing some games a lot of fun. It is no wonder that the popularity of casino games have been carried over to the world of the internet. Nowadays, people do not need to drive to an actual casino just to enjoy gambling. Casino games are in the palm of anyone’s hand as long as they a reliable hand phone and 4G network.

Fortunately, casino game studios have become very skilled in building amazing online versions of the all-time favorite casino games like Blackjack, Baccarat, Craps, and Roulette as well as up and coming new designs for the millennial generation. A casino game website will not be the ‘real thing’ without these games.

Accessibility of Casino Games

About 8 years ago, access to the internet is predominantly from a desktop or laptop.  But by 2016 and growing each year, mobile platforms have not only become more popular than desktops, but they also have overtaken the total internet usage in the US and worldwide.  This makes sense as people in this day and age are always on the go, and they need devices that can facilitate their fast-paced lifestyle. Cutting edge, casino game studios are able to adapt to the ever changing trends of technology.  Our casino game creators have real world experience in making online casino games more suitable for the mobile platform and younger generations. Learn more about Casino Game Developers here.

In fact, according to a leading report, the mobile gambling industry will be worth as estimate of USD 100 billion by 2017. A very remarkable figure that reflects how much the idea of a casino-on-a-go is a big hit for people looking to experience something new and exciting. But an idea is only as good as the execution and casino game studios, and the companies that enlist them, have done their part and so much more.

Mobile casino games are superior to their desktop counterparts because they are more convenient and well, mobile. Casino game studios have successfully harnessed the power of the mobile app technology. It is an exciting future for resorts looking to reach a new audience like never before.

Today, the very best Casino Games Studios have products in the market that make mobile casino playing very straightforward and easy to implement. Our mobile casino software is compatible with the major mobile operating platforms like Android and iOs. Allowing Casino’s and Resorts to reach out to a wider set of potential clients. Online casino gaming apps are also readily available on iTunes and Google Play.

Marketing Mobile Casinos

For a particular mobile casino company to succeed, the technology must not only be perfect, but it must also integrate excellent marketing strategies. Physical casinos lure their potential returning clients by offering excellent customer service, and of course, the ‘famous’ free food and drink. Well, you can’t really give mobile users free beer, but casino games studios found other ways of enticing like giving various rewards. For instance, the best mobile casino platforms entice new users by offering them free games and amazing deals. Brilliant marketing schemes such as this, have played a very important role in making online casino the success that it is today. The best online casino sites out there do not only keep their mobile gaming technology to the highest standards, but they are also brilliant at finding ways to grow their revenue by understanding how their clientele behave.



Market Research Crucial to Game Sales

By | casino game design, Game Design, mobile casino | No Comments

updated April 14, 2017

gaming demographic Do you really know who is using your product? Is it children between the ages of 5 and 10, mothers and daughters, mostly boys or girls? This type of information- best known as customer demographics- determine how successful your product will be for your targeted audience. Fully understanding your target market can help find new, potential markets as well as better market to existing customers. Well-researched demographics can be the key to designing a successfully sold and played video game.

If you are interested in creating a video game, demographic research should be your first step. You might think you know who will play your game, but you realistically won’t know the answer until you go to market. Thorough market research is imperative, even if your game design is a sequel.

Also, look into the topic of the game as well as the features and rules you have developed. Will they be well received by your target market? Perhaps your target market needs a game with more customization abilities, or if it’s a game for younger children it might need a simpler explanation in marketing material. Ask yourself if you are just marketing to the target market or if your game could be purchased as a gift, therefore expanding your market significantly to parents, friends and relatives.

Understanding your audience can make your video game, and marketing strategy, better. Speaking directly to players, responding to their needs and giving them the game they want is the way to bring success to your product. Researching demographics is time consuming, but in the end it’s always worth knowing your audience and reacting accordingly. This is in great part because best determining your target demographic will determine marketing methods and platforms. And tapping the right demographic to advertise to is the lifeblood for robust games sales from the starting gate.